Seller Display Name (DBA) on TiffinStash

What is it?

Your Seller Display Name (DBA - Doing Business As) OR Seller / Restaurant / Kitchen Name (DBA - Doing Business As) is the name that will appear on the TiffinStash platform for your restaurant, kitchen, or business. This name allows customers to easily identify you and your delicious offerings

Choosing Your Name Wisely

Selecting the perfect Seller Display Name is crucial, as it establishes your brand identity and sets the first impression for potential customers. Here are some key considerations for a successful name selection:

  • Clarity: Opt for a name that clearly reflects your brand essence and the type of cuisine you specialize in. Customers should be able to readily understand your offerings based on your name.
  • Memorability: Strive for a name that is easily remembered and leaves a lasting impression on customers. This will enhance their ability to search for you effortlessly on the TiffinStash platform.
  • Availability: It is imperative to conduct a thorough search to ensure your chosen name is not already trademarked or currently in use by another business. Utilizing a pre-existing trademark can lead to legal ramifications

TiffinStash and Intellectual Property Rights

Here at TiffinStash, we take intellectual property rights very seriously. To safeguard a seamless experience for all our users, we have established the following requirements:

  • Warranty: You, as the Seller, warrant that your chosen Seller Display Name does not infringe upon any existing trademarks, copyrights, or any other intellectual property rights held by a third party.
  • Responsibility: You acknowledge and accept sole responsibility for ensuring that your business name complies with all applicable laws and regulations governing business operations within your jurisdiction.
  • Indemnification: You agree to hold TiffinStash, its affiliates, officers, directors, agents, and employees harmless from and against any and all claims, losses, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or in connection with any violation of the aforementioned warranties and representations.

For more detailed information regarding these requirements, please refer to Section 5 of the TiffinStash Seller Partnership Agreement (TSPA).

By following these guidelines and exercising due diligence in choosing your Seller Display Name, you can establish a fantastic name that effectively represents your business while ensuring a smooth and legally compliant experience for all stakeholders on the TiffinStash platform.